How to make your business listing easier to understand

Start with a clear identity

• Use the name customers recognise. Avoid adding unrelated search terms to the business name.
• Choose the most accurate available category. Use the other category when no specific category fits, and describe your activity clearly.
• Write a short description of what you do, who you serve and any practical limits.
• Add a recognisable logo and useful photos inside the profile, with permission to use them.

List the things customers actually ask for

Give each product or service a plain name and useful details. Keep one item focused on one offering. The examples below are editorial guidance for writing a listing; they are not measured search trends or guaranteed ranking factors.

• A shop: product name, brand or size, unit and current availability.
• A restaurant or baker: dish or cake type, portion, options and ordering requirements.
• A hotel or homestay: room or space type, occupancy, bed configuration and relevant amenities.
• A farmer: crop or produce, quantity or unit, season and delivery or collection terms.
• A tradesperson: the work offered, typical job scope and where the service is available.

Be precise about coverage and availability

Set the country, city and service area to match where you can actually supply or work. A public visit point should be the entrance customers can use. Keep a private home or service centre private if customers should not visit it.

Keep hours and availability current. A normal opening schedule is different from confirmed current availability. If a price varies, explain what affects it or leave the optional price blank rather than publishing a misleading figure.

Make contact and follow-up straightforward

Check your published phone, WhatsApp and website details. If relevant, add authorised people and roles so an enquiry reaches the right contact. Only publish contact information you have permission to share.

Preview the profile, fix missing information and publish when ready. Some activities require additional verification. Request honest reviews after real customer experiences, respond constructively and use available business insights to decide what to improve. A profile update does not guarantee traffic, ranking or sales.

• Manage your business listing
• Improve enquiries and customer follow-up

Common questions

Should I repeat a keyword many times?

No. Use natural, accurate names and descriptions. Repetition can make a listing harder for customers to read and does not promise better search visibility.

Will a complete listing guarantee more customers?

No. Clear information can help customers decide whether to contact you, but demand, coverage, availability and the quality of your work also matter.

Should I list every product I might be able to source?

List what you actually offer and describe any order requirements. Do not mark uncertain stock as available; ask customers to confirm when needed.